Direct mail has been a successful marketing tool for years, but it can be costly and time consuming to maintain a high volume of . Direct email marketing can encompass a wide variety of distribution methods including: emails, postcards, brochures, coupons, catalogs, flyers, leaflets, letters etc. Many businesses are discovering the benefits of direct mail automation to help them streamline their direct mail processes and increase ROI. The following characteristics are unique to direct mail services which make this advertising method very advantageous for small to mid-size businesses:
Unlike traditional direct mail campaigns that involve a multitude of different vendors like printing companies, post card companies and catalog companies, marketers can now control their marketing list through a single interface. Automated direct mail services are a cloud-based platform offering marketers’ access to a diverse variety of database applications including: spreadsheet, database, application and web-based solutions. With the assistance of the service, marketers can set up variable data collection and reporting configurations that are easily customized to specific business needs. With the help of a single command center, marketers can easily manage:
Tracking direct mail campaigns is one of the most important tasks in the direct mail business. Marketing campaigns should always focus on identifying the return on investment (ROI) of each marketing campaign. A good tracking system will allow you to track: direct mail open rates, response rates, bounce rate and click-through rates. By properly tracking these key areas, marketers will be able to identify if certain campaigns are effective or not. Through automation, marketers will also have the ability to fine tune each aspect of their campaigns to improve response rates, conversion rates and profitability.
Direct mail companies can help your business stand out in today’s highly competitive marketplace. Your direct mail marketing services should provide businesses with state-of-the-art facilities, featuring the most modern equipment which can create up to millions of direct mail pieces each day. You deserve to receive more from your direct mail marketing, so seek out a direct mail company that can deliver high-quality marketing results with the best and latest printing presses and direct mail sorting machines. It doesn’t matter if you’re an online business looking to increase sales, or a local business looking to bring more customers to the store; direct mail marketing solutions can create more business for any business, on any budget.
Here are some direct mail marketing services companies that you should consider:
Mailing House: With years of experience in direct mail marketing services, Mailing House knows exactly how many direct mail’s you should plan to send out, how long those direct mails should last, and how much those direct mails cost. The printing capabilities of this direct mail company are unrivalled. They have a unique system which allows you to customize direct mail marketing materials to your specific needs. Plus, with Mailing House, you can print any direct mail piece you want, whether it’s a brochure or a postcard, and they can help you with any printing questions or concerns you may have.
FSSI Faxing Service: FSSI is known for their extensive direct mail services and affordable postcard printing rates. If you’ve been using FSSI for years, then you know why it’s one of the most trusted direct mail companies around. The FSSI Fax services allow you to send mails like a fax from your computer. And FSSI offers a number of different options for you to choose from. FSSI faxing allows you to send mails that are as effective as traditional faxing and at a significantly lower rate. Many customers report that FSSI’s direct mail services are some of the most effective and economical direct mail services they have ever used.
Postcard Design: Your direct mail marketing campaign should include a well-thought-out postcard design to attract new customers. A well-designed postcard helps your campaign to stand out from the competition. A well-designed postcard will also increase your chances of generating sales. It can be a very effective advertising tool when used properly. So, if you’re working on an advertising campaign, try sending out postcards to your customers before you launch your actual campaign. Using a postcard as part of your campaign will also give your customer a chance to become familiar with your brand and give them a reason to call and learn more about your products or services.
Mailing Lists: A powerful direct mail company will make available to you mailing lists that have been proven to work. Mailing lists are important because it gives you the opportunity to reach targeted markets effectively while creating brand awareness for your product or service. Direct mail companies often offer a large database of mailing lists that may include many different demographics. So, when you need to send out a certain type of mailing list, make sure you contact the direct mail company to see if they have the list available for you.
Brochures: Another important factor when choosing a direct mail services is the quality of their brochures and direct mail services brochure templates. Good brochure templates make it easy to produce high-quality direct mail services brochures. Most direct mail companies offer brochure templates that come in basic, semi-custom and custom templates, so you should have no problem finding a template that works for you.
Mailing Containers: The quality of the direct mail companies, packaging and mailing containers play a major role in the success of your campaigns. Good packaging and mailing container selections will depend on the type of campaign you run, but also on what types of items you will be sending out. Some common containers available from direct mail companies include postcards, stamped envelopes, and boxes. Make sure the packaging materials you choose fit the products you are sending and the container you choose will be effective for the type of campaign you run.
Internet Advertising: One of the best direct mail services strategies is marketing campaigns that utilize the internet to reach your consumers. By advertising on the internet, you can reach potential consumers around the world without having to spend additional travel time. There are many different advertising options available online including text message spam, image and video ads, email marketing campaigns, and even web banners. Creating effective online advertisements is simple and effective, and direct mail companies have many resources available to create successful online marketing campaigns.